David Glover works with founders and established beauty and lifestyle businesses across Brand Strategy and Product Development.
His perspective comes from more than three decades inside the international beauty industry, moving between the creative, technical and commercial decisions that shape how brands are built.
Experience
A perspective built across the whole brand
David’s career has moved across the disciplines that shape how beauty businesses are created and experienced, spanning creative practice, product development, brand building, professional education and international commercial development.
That breadth allows him to look at a challenge from more than one angle: the brand proposition, the product itself, the customer experience, the people representing it and the commercial realities behind the idea.
Perspective
The connection between creative and strategic thinking
Creative work taught David how people perceive brands.
Product development taught him how ideas change when they meet technical and commercial reality.
Building a brand taught him that strong products alone are not enough.
Education taught him how strategy becomes behaviour.
Those experiences now come together in a consultancy focused on helping clients make better connected decisions across brand and product.
"Clarity is a creative advantage."
Founder Experience
Building from zero
Martinsson King
In 2014, David co-founded Martinsson King in New York, developing an original personalised haircare concept into an international beauty brand.
The experience spanned brand positioning, product architecture, formulation development, packaging, supplier relationships, creative direction, education and market development, giving him first-hand understanding of the decisions required to turn an idea into a real business.
His consultancy work has since included client-side product development leadership for SPØL and specialist concept development across fragrance and experiential projects.
Explore Selected WorkInternational
International by experience, not positioning
David has worked across Europe, North America and Australia with international beauty businesses, founders, distributors, salons, educators and creative teams. That experience informs a consultancy designed for businesses that operate across markets, cultures and professional disciplines.
He works independently and builds the right specialist team around the project when required — laboratories, manufacturers, packaging partners, regulatory specialists, designers, fragrance developers, educators or commercial partners.
Engagements are shaped around the project rather than a fixed agency structure, with the role focused on maintaining clarity around the client’s objective while ensuring each specialist works towards the same outcome.
Capabilities
Brand Strategy + Product Development
Brand Strategy
Helping businesses clarify positioning, portfolio, direction, creative systems, education and commercial expression.
Explore Brand StrategyProduct Development
Helping founders, designers and brands translate product ideas into development direction and lead the journey through appropriate specialists and production partners.
Explore Product DevelopmentStart a conversation
If you are working through a brand, product or development challenge and want an experienced external perspective, tell me what you are trying to achieve.
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