Creative Brand & Product Development Consultant
BRAND STRATEGY · PRODUCT DEVELOPMENT
I work with founders and established beauty and lifestyle brands to develop stronger brand propositions and bring product ideas into reality, combining strategic thinking with hands-on development experience.
"David Glover delivers the perfect balance of strategic insight and real-world experience. His ability to turn market trends into actionable, revenue-driving strategies leaves audiences inspired and ready to grow."
"David is an outstanding communicator and motivator of sales people and stylists. He is extremely reliable, passionate and a very strategic thinker."
It lacks distinction.
Strong brands and strong products are not developed independently. Positioning influences what should be created. Product decisions influence how a brand is perceived. Commercial realities shape both.
My work sits between these disciplines, helping clients make clearer decisions from the original idea through development, activation and growth.
One continuum. Multiple entry points.
For founders and established brands needing greater clarity, coherence or direction.
For founders, designers and brands turning ideas into professionally developed products.
Have an early product idea? Explore The Road Map
Different ideas. Different starting points. Development shaped around the project.
Brand Strategy + Product Development
From original idea to international beauty brand
Created from the ground up in New York, Martinsson King began with an original personalised haircare concept and developed into an international beauty brand. David led the product vision and development across portfolio architecture, formulation, laboratory and supplier relationships, packaging, creative direction, education and production.
Product Development
From product idea to warehouse
A salon owner’s ambition for a distinctive professional styling product was translated into a development brief and led through formulation, sampling, packaging, compliance coordination and production. David acted as the client-side development lead through to delivery of 5,000 finished units in the Netherlands.
Creative Product Development
Translating place and narrative into fragrance
For designer Edward van Vliet, conceptual narratives for the OmarOwen / Cubikoo pavilion experience were translated into olfactive development briefs. David identified and engaged a specialist fragrance laboratory, directed development and participated in laboratory evaluation through to completed fragrance samples.
